Frame is Joining Sailthru!
Today we announced that we’ve been acquired by Sailthru: the next generation platform for customer insights and analytics.
When we started working on Frame we set out to imagine and execute on what we thought the future of e-commerce is going to look like. Tablets were our focus, because we saw the opportunity for a new type of lean-back, magical, shopping experience - and that’s what we began building. By joining Sailthru, we’re going to keep continuing on building this vision, with more resources, and a powerful personalization and insights technology under the hood to make the shopping experience even more compelling.
Frame is going to continue to be built out as one of the core offerings of Sailthru. We’re currently working on making the product way faster, supporting platforms beyond Shopify, providing way more customization options, and building out a framework that will empower all sorts of new shopping interactions on the tablet! But we’ll tell you all about that in upcoming blog posts.
In the meantime, we just wanted to thank our customers - who gave us constant feedback throughout the process, and stuck with us even when we were a bit buggy in our early days ;). Thanks to Shopify for building out a great platform, and a strong community that let us get over 1000 stores in the first 2 months on the Shopify app store! Thanks to Ian, Michael and Neil from Sailthru. And of course, we wanted to thank all of our investors: David Cohen, David Tisch, Founders Coop, Todd Warren, Walt Winshall and Zelkova VC.
Nicolae and Kareem